“Shine your own way" is a 3D animation film by Bradesco Bank that teaches us that everyone can shine. Even for a firefly who doesn't bright or a boy who was ignored by his friends.

This film got more attention than the last Game of Thrones episode in the US, increased by 27% Down Syndrome searches on Google, and reached 2nd place on Trending Topics on Twitter worldwide.

Recognitions:

• Most-watched commercial in YouTube Brazil history (2019).

• One Show 2020 - Merit + Shortlist

• D&AD 2020 - Shortlist

• 1st Place - YouTube Ads Leaderboard 2019.

• Luerzer's Archive Vol. 01/2020

• CCSP 2020- Merit