About

EXECUTIVE SUMMARY

Creative Leadership • Strategic Storytelling • Copywriter • Innovation • AI Enthusiast

Creative Director with a copywriting background and over 20 years of experience turning bold ideas into campaigns that start conversations, connect cultures, and drive business. Having worked at agencies such as Publicis, BETC, Africa Creative, Talent Marcel, Havas+, FCB, CP+B, and LLYC, I'm currently an Associate Creative Director at Lola Brazil.

Throughout my career, I've led campaigns, teams, and strategies for major regional and multinational brands in high-complexity sectors—such as Automotive, Beer & Beverages, Financial Services, and Consumer Goods. I bring a strong ability to bridge the conceptual rigor of traditional advertising with the agility of digital media and a modern communication consultancy approach.

Key Pillars & Experience:

  • Global Recognition: Over 45 awards at top international festivals, including Cannes Lions, D&AD, The One Show, Clio Awards, and Effie Awards.

  • Global Account Management: Proven experience leading creative for major brands and coordinating cross-functional teams for integrated deliverables.

  • Innovation & Generative AI: Practical application of GenAI and AI Video tools across ideation, prototyping, and content production workflows.

  • Ecosystem Perspective: Seamless movement between full-service, digital, and innovation environments.

PROFESSIONAL EXPERIENCE

  • PUBLICIS

  • BETC

  • AFRICA CREATIVE

  • TALENT MARCEL

  • HAVAS+

  • LLYC

  • FCB

  • CP+B 

  • LLYC

JURY MEMBER

  • Effie Latam (2026)

  • Effie Latam (2025)

  • New York Festivals Advertising (2026)

  • New York Festivals Advertising (2025)

  • New York Festivals Advertising (2023)

  • CCSP - Creative Club São Paulo (2024)

  • CCSP - Creative Club São Paulo (2023)

  • CCP - Creative Club Portugal (2026)

  • New York Festivals Health (2026)

  • New York Festivals Health (2025)

  • New York Festivals Health (2024)

  • Prémios Lusófonos (2026)

  • Prémios Lusófonos (2025)

  • Prémios M&P Portugal (2024)

Key Awards

  • Cannes Lions: 3 Lions + 6 Shortlists (Including Innovation)

  • D&AD: 2 Pencils + 1 Shortlist

  • One Show: 4 Merits (Including Innovation) + 2 Shortlists

  • Clio Awards: 1 Gold

  • Effie Awards: 1

  • New York Festivals: 1 Idea Of The Year, 2 Gold + 2 Prizes

  • YouTube Ads Leaderboard: 1st Place (2019)

  • Prémios Lusófonos: 2 Grand Prix

  • Epica / Wave Festival: 1 Gold Epica | 4 Waves (2 Golds)

  • Luerzer's Archive: 4 Features (Including Film)

CLIENT PORTFOLIO (Selected):

  • CPG & Food: P&G, Reckitt Benckiser, Hershey’s, Nestlé, Loctite.

  • Beverage: Budweiser, Brahma, Stella Artois, Heineken.

  • Finance: Bradesco Bank, Itaú Bank, Mapfre Insurance, Citibank.

  • Auto: Nissan, Volkswagen, Chevrolet, Hyundai, Peugeot, Mitsubishi.

  • Telco: Claro, Vivo, Embratel, Sky.

CORE EXPERTISE

  • Creative Leadership: Team Building, Cross-Market Integration, Regional Strategy.

  • Brand Craft: Copywriting, Brand Voice, Concept Development, Innovation.

  • Industry Jury: Judge for Effie Latam, New York Festivals, and CCSP.

  • Tech Curious: Gen AI Innovation, AI Video Lab, Keynote Speaker.

EDUCATION & INNOVATION

  • Creative Leadership: Miami Ad School.

  • Gen A.I. Innovation Sprint: Nova SBE Executive Education (Keynote Speaker - Portugal).

  • A.I. Video Lab: Human Academy.

LANGUAGES & ELIGIBILITY

  • English: Professional Fluency (Cambridge Certificate B2 First).

  • Spanish: Intermediate / Professional.

  • Portuguese: Native.

  • Citizenship: Dual (Brazil & Italy) – Valid EU Passport.

Ready to talk? If you are looking for a creative leader who knows the difference between a "good idea" and a "global game-changer," let's connect.

linkedin.com/in/americovizer. Email: americovizer@gmail.com Tel: +5511 98177-1100