About

EXECUTIVE SUMMARY

A heavyweight Creative Director with over 20 years of experience turning "crazy ideas" into business-moving, award-winning reality. With a career spanning global giants like Publicis, BETC, Talent Marcel, Africa Creative, Havas+, FCB, CP+B, and others. I specialize in high-impact storytelling that bridges the gap between traditional advertising and modern communication consultancy. Currently leading regional creative strategies at LLYC (Latam and Portugal), I bring a mix of Latin American passion and European pragmatism to every brief.

  • Global Recognition: 45+ international awards (Cannes Lions, D&AD, One Show, Clio, Effie, and others).

  • Strategic Depth: Expertise in Full-Service, Digital, and Innovation.

  • Future-Proof: Specialized in AI Video and Gen AI Innovation.

CORE EXPERTISE

  • Creative Leadership: Team Building, Cross-Market Integration, Regional Strategy.

  • Brand Craft: Copywriting, Brand Voice, Concept Development, Innovation.

  • Industry Jury: Frequent Judge for New York Festivals, Effie Latam, and CCSP.

  • Tech Mastery: Gen AI Innovation, AI Video Lab, Keynote Speaker.

PROFESSIONAL EXPERIENCE

LLYC (Latin America & Spain) Regional Creative Director The largest communication consultancy in Latam and Spain. Leading creative excellence across borders, blending consulting strategy with high-level creative execution for top-tier global brands.

NOTABLE AGENCY TENURE:

  • PUBLICIS BRAZIL / BETC

  • TALENT MARCEL (Publicis Groupe)

  • AFRICA CREATIVE

  • HAVAS+ / CP+B 


CLIENT PORTFOLIO (Selected):

  • CPG & Food: P&G, Reckitt Benckiser, Hershey’s, Nestlé, Loctite.

  • Beverage: Brahma, Stella Artois, Heineken.

  • Finance: Bradesco Bank, Itaú Bank, Mapfre Insurance, Citibank.

  • Auto: Volkswagen, Chevrolet, Hyundai, Peugeot, Mitsubishi.

  • Telco: Claro, Vivo, Embratel, Sky.

HARDWARE (Key Awards)

  • Cannes Lions: 3 Lions + 6 Shortlists (Including Innovation)

  • D&AD: 2 Pencils + 1 Shortlist

  • One Show: 4 Merits (Including Innovation) + 2 Shortlists

  • Clio Awards: 1 Gold

  • New York Festivals: 1 Idea Of The Year, 2 Gold + 2 Prizes

  • YouTube Ads Leaderboard: 1st Place (2019)

  • Effie Awards: 1 Global Effectiveness Win

  • Prémios Lusófonos: 2 Grand Prix

  • Epica / Wave Festival: 1 Gold Epica | 4 Waves (2 Golds)

  • Luerzer's Archive: 4 Features (Including Film)

JURY & LEADERSHIP

  • Effie Latam (2025)

  • New York Festivals Advertising & Health (2023, 2024, 2025)

  • CCSP - Creative Club São Paulo (2023, 2024)

  • Prémios Lusófonos / M&P Portugal (2024, 2025)

EDUCATION & INNOVATION

  • Creative Leadership: Miami Ad School.

  • Gen A.I. Innovation Sprint: Nova SBE Executive Education (Keynote Speaker - Portugal).

  • A.I. Video Lab: Human Academy.

LANGUAGES & ELIGIBILITY

  • English: Professional Fluency (Cambridge Certificate B2 First).

  • Spanish: Intermediate / Professional.

  • Portuguese: Native.

  • Citizenship: Dual (Brazil & Italy) – Valid EU Passport.

Ready to talk? If you are looking for a creative leader who knows the difference between a "good idea" and a "global game-changer," let's connect.

linkedin.com/in/americovizer. Email: americovizer@gmail.com Tel: +5511 98177-1100