Reckitt Benckiser

The Edible Candy Wrapper

There is an old saying that tells "having sex with a condom on is like eating candy with the wrapper on".

So, to launch a new real feel condom we’ve decided to transform this old saying creating a candy that can be eaten with the wrapper on.

The result was delicious: was possible changes people's opinion and make them use more condoms.

Recognitions:

  • CCSP 2018 - Shortlist

  • Represents 19,8% of Jontex sales

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