Reckitt Benckiser
The Edible Candy Wrapper
There is an old saying that tells "having sex with a condom on is like eating candy with the wrapper on".
So, to launch a new real feel condom we’ve decided to transform this old saying creating a candy that can be eaten with the wrapper on.
The result was delicious: was possible changes people's opinion and make them use more condoms.
Recognitions:
CCSP 2018 - Shortlist
Represents 19,8% of Jontex sales